Fletcher’s is an upscale restaurant/lounge in Historic Park City, Utah, specializing in craft cocktails and high quality American dishes made from fresh, locally sourced meats and produce. I was able to design this complete identity from the ground up, starting with a logo that required a slightly modern twist on the rustic mountain aesthetic of Park City, while subtly featuring the restaurant’s namesake dog. Those same principles were carried over into the website and print material that followed, where we contrasted the contemporary dining presentation against grainy natural textures, creating a stylishly cozy restaurant experience. © Fletcher's
